Neurobiologist-turned designer driven by sense-making, systems thinking, and storytelling. Open to full-time product, interaction, experience design roles.
Work spans the digital and physical, including functional user interfaces, immersive experiences, mixed-methods research, and creative strategy.
The myth of Orpheus has been shared down through the ages in poetic verse, stage, film and musical forms. A recent version of this epic tale made its way to a hugely successful run on Broadway with composer Anais Mitchell and director Rachel Chavkin.
What does the future of location-based entertainment look like? We explored this concept of "Broadway 4.0" by reimagining an extended experience for the musical Hadestown on Broadway using new and emerging creative technologies. The past few years have seen huge advances in multichannel live-streaming, due to pandemic and other market conditions, creating a unique opportunity to apply emerging creative technologies to cultural institutions and events.
We designed immersive, interactive experiences with digital projection mapping, interactive filter activations, and programmable structures to be experienced before, during intermission, and after the show.
I led creative direction and concept ideation, and contributed graphic design, illustration, and environmental prototyping.
More details upon request
Ann Li 2020
