Community engagement through live events, promotions, and activations
Cornell Concert Commission is the largest music organization at Cornell, serving to select, promote, and produce all aspects of popular concerts on campus.
As Executive Director I supervised the planning and production of 6 shows, featuring Electric Guest, A$AP Ferg, A$AP Twelvyy, Coast Modern, Saint Motel, Daya, Peach Pit, Dayglow, Rico Nasty, Swae Lee, Matoma, and KYLE.
During my time as Promotions Director, I oversaw marketing campaigns and promotional strategy for each concert cycle, and designed assets and branding that engaged over 6000 audience members. I have worked 13 concerts during my time at Cornell.
We are completely student-run, and provide the Cornell and greater upstate community with a diverse range of prominent acts, featuring artists such as KE$HA, Avicii, Passion Pit, Playboi Carti, DNCE, Portugal the Man, and more.
CCC offers hands-on experience in the music industry, and strives to provide inclusive access to live events for the entire student audience. We recently collaborated to host a final spring concert, in the form of Cornell's first virtual music festival.
Final posters I designed for print and digital campaigns.
Consulting on visual identity and promotional strategy.
Created various logos and content in collaboration with clients, marketing, and artists.
Ann Li 2020