Ann Li

is a multidisciplinary designer and researcher crafting creative research-driven experiences across platforms

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Ann Li

Neurobiologist-turned designer driven by sense-making, systems thinking, and storytelling. Open to full-time product, interaction, experience design roles.

Work spans the digital and physical, including functional user interfaces, immersive experiences, mixed-methods research, and creative strategy.

Design Lecture Series

An iterative typographic visual system

Role

Visual Communication
Graphic Design
Print Design
Typography

Context

Fall 2021 (3 weeks)

Tools

Illustrator

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Overview

Focusing on the relationship between composition and meaning, use gradually increasing variables– type spacing, weight, variants, color, size and arrangement– to create an effective typographic system in two dimensions.

Considerations

Audience
Topic/Subject
Tone
Display Context
Information Hierarchy

For the graduate Visual Communication Fundamentals Studio at Carnegie Mellon School of Design. Adapted from a project by Dan Boyarski at the CMU School of Design and Ellen Lupton at the MICA graduate graphic design program.